It is no big secret: in nearly every home, Mom keeps things on track and running smoothly. What one device helps Mom to keep the logistics of the family running smoothly? The smart phone helps Mom make things run like a well oiled machine. From keeping the kids’ school schedule easily at hand, to calling friends for a much needed kid-free lunch break, to setting up shopping lists or reminders of things that need done throughout the day, to keeping constant contact with Dad, like it or not the phone has become an indispensible tool for Mom to have. Mom can even access the children’s’ grades in school right from her phone. Suppose Mom forgets her phone or loses it, then what?
Why all of this concern about Mom? Dad is scientifically more likely to forget or lose his phone. According to a study performed by Professor Jostein Holmen of the Norwegian University of Science and Technology, Dad being more forgetful than Mom is a scientific fact (http://www.medicalnewstoday.com/articles/271642.php). There’s bad news in this study for Dad, men are forgetful whether they are thirty years old or sixty years old. For these reasons, Mom is the one who typically keeps the kids on track with school and keeps the home running like clockwork.
The cell phone (specifically the smart phone) has become more than just a means to make phone calls, it has become a way to schedule and keep track of various tasks as well as plan tasks. This YouTube video illustrates how important the phone has become to all of us.
The smart phone has allowed people to constantly be connected with the various elements of their lives like never before. Being more connected allows people to be more involved in several activities at one time, thus the term multitasking. Mom can be at the school P.T.A. meeting while making sure that Dad doesn’t forget to have the children do schoolwork for the next day. Ironically, the smart phone has allowed Moms to accomplish more and now Mom has even less time to herself.
Is it any wonder that Mom is very likely to forget, or (GASP!!) heaven forbid lose her phone? She could leave it at work, leave it in a store, or it could even fall between the seat cushions in the car. Mom spends a ton of time during her day traveling from home to school, work, stores, and meetings, really everywhere. The likelihood of the phone getting left behind at some point is actually pretty high. As this infographic shows, with 1 in 8 US Moms admitting to losing their smartphones and 24% of phones being left in a car a great place to start looking for a lost phone is in Mom’s home away from home in the car.